Ping vs Infobip: Messaging Platform Comparison for Africa

Infobip is one of the largest global CPaaS providers, with offices on every continent and direct carrier connections in over 190 countries. They have a genuine African presence, which sets them apart from other global players. So how does a focused, Africa-first platform like Ping compare to an enterprise-grade global giant?

Feature Comparison

Enterprise vs. Agile

The core difference is target market. Infobip is built for enterprises that send millions of messages per month and need dedicated account managers, SLA guarantees, and custom routing. Ping is built for startups, SMEs, and developers who want to integrate messaging quickly without a sales call. If you are sending fewer than 100,000 messages per month and value simplicity over enterprise features, Ping is the more practical choice.

API Simplicity

Infobip offers a powerful but complex API surface with hundreds of endpoints across its product lines. Ping takes the opposite approach: a minimal API surface that covers the three most important channels (SMS, WhatsApp, email) with consistent request and response formats. You can go from sign-up to sending your first message in under five minutes.

// Ping API: Send WhatsApp message
const response = await fetch('https://api.ping.co.zw/api/whatsapp/send', {
  method: 'POST',
  headers: {
    'x-api-key': 'pk_live_your_key_here',
    'Content-Type': 'application/json',
  },
  body: JSON.stringify({
    to: '+263771234567',
    message: 'Your order #1234 has been shipped!',
  }),
});